In a couple of years, we’ve managed to build a pretty solid SaaS business out of a small Swedish coastal town. We’ll do $2.5m in revenue this year and have a little over 10,000 paying customers. We’ve never taken VC funding and done surprisingly little marketing. Even though we’re certainly not content with those numbers - we’ve learned a few things about building software businesses, so we’re happy to share our story so far.

In the last post, I spoke a lot about our culture and what success means to us - but we got a lot of feedback, mostly people wanting to know more about how we managed to hit 10,000 paying customers and how we grew our business in the early days.

Well, after spending some time over the holiday period thinking about the early days of Hemsida24 (our brand in Sweden) - I realised that, for us - there were 3 key elements to our growth - Product, Support and Adwords.